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New Product Available! - New Zealand All Blacks Primeblue Collection

New Product Available! - New Zealand All Blacks Primeblue Collection - Absolute Rugby

Matthew Buckland |

Now available on is the New Zealand All Blacks 'Primeblue' Clothing Collection - brought to you by Adidas.

Whilst this may seem like just another launch of a new product line for one of the worlds most famous sporting teams, there is a serious element that brings home some of the struggle we face today to keep our planet is a healthy state. More specifically in this case - the Ocean.

To quote Adidas, 'Primeblue is a high-performance recycled material made in part with Parley Ocean Plastic—upcycled plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Products made with Primeblue use a minimum of 40% recycled content.' Primeblue, while not the only solution, is one innovation that’s helping us change our global environmental footprint.'

Due to this innovation by Adidas, it allows fans of the All Blacks to support their team whilst bringing as much awareness as possible to the plight pollution is creating for our oceans.

When exploring the range, you can see in the design as well as the composition of the garments where the inspirations have been drawn from - The New Zealand All Blacks Training Jersey  - which draws inspiration from deep below the ocean waves to highlight the plight of the world's coral reefs. Standing out in rich colours, the design was inspired by the natural flow of water.

If you are looking for something a little less formal - why not take a look at the New Zealand All Blacks Performance T-Shirt - emulate your All Blacks heroes as New Zealand's players pull on these t-shirts when they prepare for matches at the gym.


If you wish to shop the full New Zealand All Blacks official collection; which includes the Official All Blacks Rugby Jersey, the official New Zealand All Blacks Supporter Rugby Jersey  and much more as we go through the Rugby calendar. 

Which is your favourite All Blacks piece? Let us know in the comments.

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