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Explore our line-up showcasing the Official Auckland Blues Rugby Shirt and Training Collection. This thoughtfully curated selection captures the essence of a revered rugby team. Every garment, in the Auckland Blues collection from shirts, to training gear is meticulously crafted with quality and authenticity. Whether you're a fan or a player our range embodies the teams spirit, resilience and rich history. 
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Auckland Blues Shirts & Training Collection

The Auckland Blues, known simply as the Blues, are a professional rugby union team based in Auckland, New Zealand. Competing in Super Rugby, the premier international rugby competition in the Southern Hemisphere, the Blues represent the Auckland, Northland, and North Harbour rugby unions. Since their establishment in 1996, the Blues have carved out a reputation for dynamic and thrilling rugby, capturing the hearts of fans across New Zealand and beyond.

Dive into the heart of rugby passion with our Official Auckland Blues Rugby Shirt and Training Collection. Here, every piece tells a story of determination, teamwork, and the pure love of the game. Whether you’re cheering from the stands or gearing up for your own match, our Auckland Blues shirt and training gear bring a piece of that dynamic spirit into your wardrobe.

The team boasts a rich history, highlighted by their early dominance in the Super Rugby competition with championship victories in 1996, 1997, and 2003. These successes established the Blues as a formidable force, known for their skilful play, strategic prowess, and the development of players who often rise to represent New Zealand on the international stage.

The Blues play their home games at Eden Park, a venue synonymous with New Zealand rugby and host to numerous historic matches, including Rugby World Cup finals. This iconic stadium provides a fitting backdrop for the team's high-octane style of play, which emphasizes speed, agility, and teamwork.

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