About us


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Who are we?

Absolute Rugby was founded in 2018 by three Rugby fans who all shared a passion to setup the UK's most customer focused Rugby Specialist Shop. That was the plan back then and continues to be the objective we strive we work towards today. To achieve this - we have three key values which we as brand want to represent us.

the rugby guy

Stay part of the Rugby Community

We are committed to making sure we stay connected to all forms of the Rugby Community - we want to create an online community where you can appreciate all things Rugby with us.

online rugby shop

Customer Focus

Not just a soundbite - one of the key aspects to Absolute Rugby. We keep communication with our customers at the top of our list of priorities to ensure all you are always heard by us.

One Stop Shop

We can't call ourselves a specialist Rugby retailer without being a one stop shop for all things Rugby. If there is anything you don't see - please contact us and ask us if we can stock it!

Our Background

It isn't just a love for the sport that has got is involved within Rugby Clothing & Merchandise. Between spending our time playing and watching the game - we have been involved with some of the biggest rugby tournaments in the world, providing first class eCommerce and at ground experiences; retailing a host of rugby related categories. The team behind Absolute Rugby have been involved with; Rugby World Cup, Six Nations, British & Irish Lions plus a host of other Rugby related brands.

Whether you have already been a part of our journey as a customer, or you are yet to join us - please know that we treat every order as if it were our first - taking great care and diligence in making sure everything you order with us is despatched to you in a timely manner. We hope to see you soon.