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Who is Absolute Rugby?

Who is Absolute Rugby? - Absolute Rugby

Matthew Buckland |

Absolute Rugby is owned, managed and operated by the same team that brought you the Official Online Merchandise stores for Rugby World Cup 2015 - UK, Rugby World Cup 2019 - Japan, British & Irish Lions 2017 Tour of NZ and Guinness Six Nations.

Through our successes on those various programmes - we decided to open up - and combines our years of experience in the Rugby Clothing and Merchandise industry  to create the best user experience for the you, the customer.

We are not owned by a large corporation - we are an independently owned business made up of a team of (bad) Rugby Players and passionate Rugby fans.

Being a former licensee of the former Rugby tournaments we have previously mentioned - we strive to bring the best customer journey and value to the most sought after products within the Rugby Industry.

Across our experience within this industry - we have served customers into the Hundreds' of Thousands who have all come away with the great customer service they deserve. Our sole interest now is to carry on this process with Absolute Rugby. 

Absolute Rugby

New Website from old faces.

If you have supported the official online stores for any of Rugby Union's big competitions within the last 7 years - there is a good chance you have bought from us.

Worldwide Service

We are based in the UK as a team - but we serve customers from across the world. We appreciate Rugby Union is popular in many parts of the globe and we aim to have fast shipping and great customer services to all those people


All of the products sold on Absolute Rugby are sourced from reputable suppliers who deliver the highest quality of Rugby Apparel and Merchandise. We are continually strengthening our relationships with brands who continue to produce quality rugby gear. 

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